Strategy Director

💡

Product Consultant

🚀

Team Leader

📣

Strategy Director 💡 Product Consultant 🚀 Team Leader 📣

Hi, I’m Sasha Herman

An Experience Strategy Director focused on driving innovation across web and mobile platforms. I specialize in guiding Fortune 500 companies through digital transformations, partnering with agencies to deliver award winning work, and helping startups take products from inception to launch.

WHERE I’M COMING FROM

About Me

With over a decade of experience including five years in management roles ranging from Creative Director to Director of Product, I’ve built my career at the intersection of a diverse set of disciplines. My strength lies in combining seemingly disparate modalities to solve complex problems that often span across functions within an organization.

Experience Strategy

WHAT I DO BEST

It’s a methodology for creating and improving the digital experiences that customers, users, or stakeholders have with a product, service, or brand by taking a systematic approach to understanding user needs, behaviors, and expectations in order to facilitate the design and optimization of those experiences.

WORKING WITH THE BEST

Clients & Partners

WHAT I CAN DO FOR YOU

Services & Offerings

  • Gather foundational insights and understand your competitive landscape with in-depth research designed to help shape strategic brand and product decisions.

    Customer & Stakeholder Interviews

    Gain insights into customer and stakeholder needs, preferences, and experiences.

    Competitive & Landscape Analysis

    Analyze the market and competition to identify trends, opportunities, and threats.

    User Personas

    Guide product development and marketing strategies with detailed profiles of target customer segments.

    Customer Journey Mapping

    Improve overall user experience with end-to-end customer journey touchpoints.

  • Establish and enhance brand identity with internal strategic deliverables and external creative designed to help tell your story.

    Tone of Voice Guidelines

    Develop a consistent and authentic tone of voice for brand communications.

    Content Strategy

    Meet business goals and user needs with a content strategy that covers every touchpoint.

    Creative Direction

    Ensure a cohesive brand experience by guiding all visual, verbal, and interactive elements of a campaign or project.

    Copywriting

    Craft engaging and effective text for various mediums, tailored to resonate with your target audience.

  • Ensure that business goals are aligned to user needs and behaviors with a mix of services personalized for your unique needs.

    Requirements Gathering & Definition

    Guide development and ensure stakeholder alignment with clearly defined product (or project) requirements.

    Information Architecture & Taxonomy

    Increase site performance by ensuring content is logically arranged and easily navigated.

    UX Strategy Consulting

    Provide strategic guidance on user experience focused on aligning business goals and customer expectations.

    User Testing

    Conduct tests with real users to gather feedback and insights, essential for iterative product improvement.

  • Take your digital product from conception to completion with these strategic planning, agile management, and user-centric design methodologies.

    Product Vision and Strategy

    Develop a clear, strategic vision for new or existing products, features and services.

    Agile Product Management

    Manage and streamline product development across both design and engineering teams.

    Feature Recommendations & Roadmapping

    Balance functionality & efficiency to ensure new feature and products ship on schedule.

HOW WE CAN PARTNER

Ways of Working Together

Fractional Leadership

From startups that just raised Seed rounds to established businesses in the process of finding the perfect full-time candidate, I provide the interim leadership and strategic direction required to keep your projects and teams on track during these critical phases.

One-off Projects

For unique challenges or expert assistance with a specific deliverable, I'm here to help! My approach is tailored to meet your specific needs, providing detailed scoping and project definition up front to ensure you receive the best value from our partnership.

Embedded Support

Managing new projects or additional business can be demanding, especially when you're operating at full capacity. I’m available to provide ongoing support in both a leadership capacity or as an individual contributor to help meet your growth goals.

Think we’d be a good fit? Get in touch.

Based in Brooklyn, working with clients worldwide.

Please reach out for case studies and more.